Mars in Australia are changing their Malteser Buckets from 520g to 465g – the same size as European Malteser Buckets.
We were advised recently by our suppliers that Malteser Buckets 520g are not available from Mars Australia as they are moving to a smaller 465g size.
There is still stock being sold in Costco, Woolworths and Clearance stores of the 520g Bucket, but Mars are not delivering old size or new size yet to our knowledge.
There could be a few reasons for this:
- Mars and Malteser want to reduce size due to obesity issues in Australia
- Shrinkflation – the practice where manufacturers reduce size but not price accordingly
- Standardizing packaging formats globally (in Europe the Malteser Bucket is 465g)
- All of the above
It will be interesting to see how this change impacts on sales, as the 520g Malteser Bucket is unique to this region, and the taste is very popular compared to Maltesers from other regions.
We will keep our Valued Customers up to date as information and prices become available.
PATAZA Pty Ltd (Aussie Food Export) are leaders in Australian Food Products for Export to Asia